US: Iconix Brand filters into new markets
Iconix Brand Group has announced three new international license agreements as part of its international growth strategy.
In three separate agreements it will expand its Mudd brand into Mexico, its Joe Boxer brand into the UK and Ireland, and also into Turkey, Russia, Ukraine and Poland.
Exportaciones del Futuro, or Future Export, has entered into an exclusive multi-year license to manufacture and distribute Mudd apparel, footwear, accessories and lifestyle products in Mexico.
Joe Gershon, a principal of Future Export, said: "We plan to draw on our strong manufacturing and distribution experience to bring superior Mudd apparel and accessories to Mexico. We are confident that Mudd will be well received in Mexico and look forward to a highly successful partnership with Iconix."
Tekstar, which has formed a new company called Joe Boxer UK Limited, will exclusively manufacture and distribute Joe Boxer intimate apparel and apparel related products in the UK and Ireland as part of a multi-year license.
Tekstar has also entered into a separate multi-year license to manufacture and distribute Joe Boxer product in Turkey, Russia, Ukraine and Poland.
Tekstar CEO Aykut Tarakcioglu said: "We are pleased to partner with Iconix and to bring the fun and irreverence of the Joe Boxer brand to the UK and Eastern-Europe.
"Our established manufacturing and distribution capacities will allow us to produce high quality, entertaining Joe Boxer product for both the UK and the Eastern-European market."
Joe Boxer is already distributed throughout the US, Canada, Mexico and Northern-Europe via multiple licensing agreements.
Iconix chairman and CEO Neil Cole said: "The international licensing agreements for Joe Boxer and Mudd represent our commitment to global brand expansion. Through licenses in the United States and abroad, we are dedicated to elevating our portfolio into global lifestyle brands."
In addition, fashion brand Mossimo - expected to be purchased by Iconix by the end of this year - has signed an exclusive license agreement with Falabella, a department store chain in South America.
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