MEXICO: Iconix Signs License Deal For Joe Boxer
Iconix Brand Group has signed a licensing deal for its Joe Boxer brand with Mexican apparel company Grupo Aviara.
The long-term agreement covers a wide range of categories including men's, women's and children's apparel, accessories and footwear as well as home furnishings.
Grupo Aviara plans initial distribution of Joe Boxer products in about 125 retail stores in March 2006.
Joe Boxer president Bill Sweedler said Grupo Aviara offers: "a distribution platform and an excellent merchandising and marketing team that is well known and successful in Mexico".
Iconix chairman and chief executive officer said: "We have already received strong interest from potential partners throughout Europe and Asia and are in the process of evaluating those opportunities."
Mauricio Sacal, Grupo Aviara chairman and chief executive officer, said: "There is a large void in Mexico for a brand with the humour and irreverence of Joe Boxer, and Mexico is a market where consumers will enthusiastically embrace this type of iconic brand".
Iconix Brand Group markets and licenses the Candie's, Bongo, Badgley Mischka, Joe Boxer and Rampage trademarks on a variety of apparel and fashion products.
Grupo Aviara licenses and distributes brands through various retail channels in the Mexican and Latin American markets. Other brands the company deals with include Lacoste, Cherokee, XOXO, Miss Sixty, Energie, Anne Klein, and Gant.
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