Consumer goods business Iconix Brand Group has agreed a licensing deal for its Mossimo brand in India with wholesaler, retailer and distributor Arvind.

The agreement, the first the company has done on the sub-continent, hands Arvind an exclusive, multi-year licence to make and distribute Mossimo apparel and accessories throughout India.

Projected to launch during 2011, Mossimo will be available initially in 170 stores, with plans to expand this to 500 outlets by 2014.

“India’s growing middle class has a preference for American brands and retail outlets are quickly developing, making this a prime time for our expansion into the marketplace,” said Neil Cole, chairman and CEO of Iconix.