Koelnmesse, organiser of the IMB clothing machinery fair in Cologne, has teamed up with the China Sewing Machinery Association (CSMA) to help IMB exhibitors enter the rapidly growing Chinese market.

Under the new deal Koelnmesse will contribute its expertise, long-standing experience and network of global contacts to help ensure that the China International Sewing Machinery & Accessories (CISMA) fair in Shanghai, which has become the largest Chinese event for clothing machinery over the last few years, achieves high international standards.

The cooperation will be managed by the Fashion business unit of Koelnmesse together with its subsidiary in Singapore and its office in Beijing.