Global textile group Arvind Mills is to open a state-of-the art design lab in Soho, New York, to serve its diversified US customer base.

Arvind expects the lab to open in August. It will serve as a creative design centre and showroom, providing customers with trends and inspiration from India and from around the world, the company said.

Managing director Sanjay S Lalbhai said: "We have been a leading supplier of textiles to the US market for several years. But we know in today's market, design innovation, speed-to-market and responsiveness are critical.

"ADL (Arvind Design Lab) and our new US team headed by Tony Carnot bring our vertical resources half way round the world, right to our customers' doorsteps."

Veteran textile designer Carnot has taken on the role of director, denim design and marketing at ADL. He is a former VP, creative services for Swift Denim.

In addition, Josette Sloss has been appointed denim sales manager, Chiara Sullivan has joined the team as denim merchandiser and Raju Shah will head up gabardine sales and the company's growing garment package effort in denim. 

"Our vision is to create a unique denim environment where designers are welcome to hang out, gather global trend information and be inspired," said Carnot.

"India has an incredible textile heritage and an intrinsic appreciation of fine craftsmanship and artisan skills. It's where indigo was first used as a dye. We want to share this heritage with our customers.

"The Design Lab will be a showcase of all things we are capable of doing with denim - from mass products to the most amazing premium denims."