Inditex said that it plans to launch e-commerce operations for its Zara brand in Mainland China on Wednesday (5 September).

The www.zara.cn site will offer home delivery and in-store collection. Zara will also offer consumers a toll-free customer service phone line to help resolve any queries or issues associated with their purchases.

Zara entered China in 2006 with a store in Shanghai. It now operates over 100 stores in more than 40 Chinese cities. Zara operates over 300 Inditex stores in China across eight banners, making it one of its largest international divisions outside its Spanish home market.

The move will mean that the company has e-commerce operations in all of the markets in which it is present.