Former American Apparel executive Marty Staff has partnered with Bert Pulitzer to revive Pulitzer's iconic sailing jacket.

The new venture, Survivalon, has been formed to oversee the production and distribution of the jacket. A first run of the garment, which will be sold in better speciality and department stores, as well as at marinas and boat shows has already sold out.

"We are so excited about the possibilities for this jacket - and for this company," said Staff.

"This is an iconic outerwear silhouette that has already been selling very quickly. We think this jacket is the perfect garment for launching Survivalon."

The jacket is made from a unique water-resistant cotton fabric and is being produced at a Massachusetts factory that previously manufactured military outerwear. It will eventually be offered in 10 colours.

"I am so pleased to be working with Marty and his team as we bring this wonderful jacket to the market," Pulitzer said.

"Young men today are looking for the real true classics and this jacket is just a wonderfully versatile garment. I am confident that Survivalon is in good hands as we build this lifestyle brand from the ground up."

Staff is managing Survivalon's day-to-day operations through his new consulting firm Marty Staff Associates. David Pergola, a former senior executive in charge of sales at Hugo Boss will oversee sales at the company.

Staff was business development officer at American Apparel for a six-month period last year. He has held senior management roles at Polo Ralph Lauren, Hugo Boss, Calvin Klein, American Apparel and JA Apparel Corp.