US: Industry execs partner on sailing jacket venture
Former American Apparel executive Marty Staff has partnered with Bert Pulitzer to revive Pulitzer's iconic sailing jacket.
The new venture, Survivalon, has been formed to oversee the production and distribution of the jacket. A first run of the garment, which will be sold in better speciality and department stores, as well as at marinas and boat shows has already sold out.
"We are so excited about the possibilities for this jacket - and for this company," said Staff.
"This is an iconic outerwear silhouette that has already been selling very quickly. We think this jacket is the perfect garment for launching Survivalon."
The jacket is made from a unique water-resistant cotton fabric and is being produced at a Massachusetts factory that previously manufactured military outerwear. It will eventually be offered in 10 colours.
"I am so pleased to be working with Marty and his team as we bring this wonderful jacket to the market," Pulitzer said.
"Young men today are looking for the real true classics and this jacket is just a wonderfully versatile garment. I am confident that Survivalon is in good hands as we build this lifestyle brand from the ground up."
Staff is managing Survivalon's day-to-day operations through his new consulting firm Marty Staff Associates. David Pergola, a former senior executive in charge of sales at Hugo Boss will oversee sales at the company.
Staff was business development officer at American Apparel for a six-month period last year. He has held senior management roles at Polo Ralph Lauren, Hugo Boss, Calvin Klein, American Apparel and JA Apparel Corp.
From toxic T-shirts to virtual fitting rooms, defamatory garments and compostable shoes, the clothing and textiles industry in 2012 was anything but dull....
Weak consumer spending, difficulties in securing credit, competition from China and the Far East resulted in factory closures and subsequent layoffs in 2012. But ramping up labour and sustainability s...
Since when did garment making become a matter of life and death? And why, despite the huge amounts of time, effort and resources that have gone into corporate social responsibility, factory inspection...
The CEO of apparel giant PVH has backed Warnaco's plans to turn around the Calvin Klein Jeans and underwear businesses, a company it is set to take over next year in a deal worth US$2.9bn....
Formal wear retailer The Men's Wearhouse has hired designer Joseph Abboud as its new chief creative director....
Activists are to stage candlelight vigils at Edinburgh Woollen Mill stores across the UK this week, urging the retailer to pay compensation to the victims and families of those killed and injured in t...
Levi Strauss, the world's largest jeans manufacturer, has pledged to phase out hazardous chemicals from its supply chain by 2020, following pressure from environmental group Greenpeace....
- Wearable technology a key trend for 2015
- Retailers react to India forced labour allegations
- Moisture management fabrics enter a new era
- Mexico urges fast-fashion brands to source locally
- COMMENT: Innovation is the name of the game
- Hazardous chemicals found in children's products
- VF rolls out plan to eliminate harmful chemicals
- October "a scary month" for US apparel retailers
- UK Primark supplier goes into administration
- Raising the minimum wage may reduce employment