Apparel firm Innovo Group Inc yesterday announced it has entered into an online operations agreement with eFashion Consulting LLC for its Shago by Bow Wow and Fetish by Eve brands.

The California-based company said under the deal, eFashion will manage and operate the two sites by providing all aspects of their e-commerce operations, including design, development, fulfillment, merchandising, customer service and overall online management.

CEO Jay Furrow said: "There isn't a better partner in the fashion-apparel space for e-commerce management. We are very pleased to be working with eFashion and look forward to providing the consumer with the opportunity to purchase our Shago and Fetish products online."

Financial details were not disclosed but the agreement will cover the shagoclothing.com and festishbyeve.com worldwide web addresses.