UK: International expansion fuels Asos H1 sales growth
- H1 sales up 47%
- International sales surge by 110%
- Near-doubling of international markets
Online fashion retailer Asos reported 47% sales growth in the six months to 30 September, largely thanks to a near-doubling of its international markets.
The company said international sales had risen 110% over the same period as it added a further 56 countries to its international shipping list, making 114 markets in total.
It added that it had 1.2m active customers at the end of September, compared to 890,000 a year earlier.
Asos chairman Lord Waheed Alli said the results were in line with management expectations.
"We expect the first half outcome to be marginally ahead of the prior year and continue to view the outlook for the full year with confidence," he added.
Lord Alli said highlights from the first half included the introduction of Gap and Mango into the site, the launch of men's wear into its outlet offer and the introduction of free returns for UK customers.
He also pointed to an improvement to delivery options for international customers, including fixed rate and express shipping options.
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