UK: Internet Gamble Doesn't Profit Shirtmaker
Mail-order shirtmaker Charles Tyrwhitt, which just one year ago implemented an ambitious strategy aimed at shifting the bulk of its £15m sales online, has discovered that e-commerce is not all it was cracked up to be. While sales are increasing rapidly, they are coming through the more traditional mail order business. The Internet is attracting only 7,500 new customers a year - about five per cent of the business.
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