Lycra fibre and Coolmax fabric brand owner Invista has launched Coolmax Air fibre technology, designed to provide improved moisture-management and breathability for apparel.

Unveiling the new technology at the Outdoor Retailer Summer Market show in Salt Lake City this week, Invista said fabrics made with the new fibres would also help maximise consumer comfort, with faster drying times.

“One of the key differentiators of Coolmax Air fibres from other standard wicking fibres in the marketplace is its patented cross-section that is propeller-shaped,” said Heather Stefani, Invista global segment leader for activewear.

“This fibre shape allows for fabrics to deliver superior performance and comfort through the use of modified polyester fibres with special micro-channel cross-sections.

“The combination of moisture management and increased air permeability helps improve drying time so that wearers can perform at their best.”