Textile giant Invista has launched a new leather treatment that protects washable leathers by preventing stains from penetrating hides upon contact.

The product, Dupont Teflon, is resistant to both liquids and dirt, helps leather retain its original colour even after washing, and is invisible to the naked eye.

"As part of our commitment to innovation, Invista invents and improves products that serve as critical applications throughout the value chain," Invista leather business leader Lisa Pfrommer said.

"This revolutionary product will surely appeal to consumers by extending the life of and adding value to their leather goods."

Dupont Teflon is applied to washable leathers at licensed tanneries where precise processes are followed to ensure effective and even application of the protector to hides.