Los Angeles-based apparel retailer J Brand has remained coy on speculation it is exploring strategic options including the potential sale or flotation of the company and has hired independent financial advisor Morgan Stanley. 

The luxury denim specialist has sent out pitch books over the last two to three weeks, according to Reuters. Reported potential buyers include sourcing giant Li & Fung Ltd, apparel and footwear company The Jones Group, as well as sportswear group VF Corp, the report added.

First round bids are reportedly expected soon. 

J Brand and Morgan Stanley declined to comment when contacted by just-style today (3 July).