J Crew has replaced its head of design

J Crew has replaced its head of design

Clothing retailer J Crew has replaced its head of design and announced plans to cut around 10% of its corporate workforce as part of several organisational changes.

Somsack Sikhounmuong, lead design for the group's Madewell brand, has been named head of women's design for the J Crew brand with immediate effect. He replaces Tom Mora, who the firm said "will be leaving the company".

A headcount reduction of around 175 open and filled full-time positions, primarily from its corporate headquarters, will also take effect.

J Crew said the business improvement initiatives are reflect the group's "commitment to long-term growth". The streamlining of operations, it added, will support its omni-channel business and reduce overall expenses.

"We are making meaningful and strategic changes across our organisation to better position us for future growth," said CEO Millard Drexler. "While many of these decisions were difficult, they are necessary.

"With Somsack in his new role, we will continue to focus on making critical improvements to our J Crew women's assortment including fit, design aesthetic and styling. We know what needs to be done and while many of these initiatives take time, we have a committed team in place to make it happen."

In March, J Crew slid to a fourth-quarter and full-year loss, impacted by large-scale charges related to impairment and refinancing.