Apparel, accessories and footwear retailer The J Jill Group Inc has appointed Lisa Bayne to the position of executive vice president/chief marketing officer.

Bayne, who previously served as senior vice president, brand at apparel and accessories retailer Gymboree, will take on the role on 31 October. With J Jill, she will be responsible for marketing, creative and production services.

The J Jill Group is a multi-channel specialty retailer of women's apparel, including accessories and footwear.