Danish menswear brand Jack & Jones has become the first company in Denmark to partner with the Cotton made in Africa (CmiA) initiative.

Under the terms of the partnership, Jack & Jones will now offer clothing carrying the CmiA sustainability seal, highlighting that the garments are made in Uganda in their entirety, from cotton field to finished product.

CmiA, is an an initiative of the Aid by Trade Foundation (AbTF), and works to improve the lives of cotton farmers in Africa by educating them about efficient and sustainable cotton cultivation method.

Jack & Jones have also partnered with Fine Spinners Ltd, a vertically integrated textile company based in Kampala, to establish a fully integrated textile production chain in Uganda.

"By partnering with Fine Spinners Ltd, we can increase the textile value addition within the cotton producing country and take care that all our CmiA labelled products can be completely traced back within our textile value chain from the final product in the store down to the South-Western CmiA growing region in Uganda," says Dorte Rye-Olsen, sustainability manager at Jack & Jones.

Tina Stridde, managing Director of CmiA, adds the initiative with Jack & Jones marks a major shifting point in the history of CmiA and for the textile industry in Uganda.

"With Jack & Jones we have won a partner that invests in long-term relationships between the Ugandan cotton and textile industry and the international consumer market," she says. "Thereby, CmiA smallholder farmers, workers along the textile production chain in Uganda as well as consumers worldwide can directly profit."

In June the CmiA also joined the UK's Sustainable Clothing Action Plan (SCAP) to help retailers and brands reduce the carbon, waste and water footprint of their clothing by sourcing its certified cotton.

Cotton made in Africa joins sustainable clothing plan