Outdoor wear retailer Jack Wolfskin has revealed plans to use certified organic cotton in all of its apparel from next summer.

The company says many of its products have featured organic cotton for years, but from summer 2013 all technical cotton blends, such as Function 65, will no longer contain conventionally cultivated cotton.

Jack Wolfskin said that while the transition is a challenge, it is committed to continuing to make products that meet demanding functional requirements.

It added that despite the shift to organic cotton, it plans to reduce the prices on its products next summer.