Outdoor retailer Jack Wolfskin has tapped Adidas executive Markus Baum as its new footwear director, replacing Jochen Rolle who held the post for the last 11 years. 

Baum was previously the Adidas brand director for Eastern Europe.

In his new role, he will report to Jack Wolfskin CMO, Elke Stein, who said: "He will give our shoe collection a new identity, as well as support efficient implementation of our supply chain. Responsibility for the product and technology sector, as well the collaboration with our suppliers is in excellent hands with him."

The company also paid tribute to Rolle, saying: "He made the footwear division a vital component of our company."

Jack Wolfskin's outdoor clothing, footwear and equipment is available in more than 600 franchise stores and at over 4,000 points of sale across Europe and Asia, achieving revenues of EUR351m (US$464m) in 2012. Within this, the company sells around 1.5m pairs of shoes a year.