Former Debenhams boss Belinda Earl has been appointed CEO of apparel firm Jaeger.

The 42-year-old, who left Debenhams after it was sold to private equity group Baroness Retail last year, recently turned down the role of clothing chief at high street giant Marks & Spencer.

"Having considered many other opportunities, I thought Jaeger had the greatest potential," Earl said of her new role.

"The brand has 120 years of British heritage but it had lost direction and needs to be younger."

Jaeger, formerly a subsidiary of thread maker Coats, was taken over last year by entrepreneur Harold Tillman.

"Belinda has an outstanding record in fashion retailing and brand building," Tillman said.

"I have no doubt that we can restore the Jaeger brand's iconic reputation as a modern classic and return it to the forefront of international fashion."

Jaeger operates about 130 retail stores worldwide.