USA: Jagged Edge Mountain Gear Buys Turbo Climbing
Jagged Edge has acquired all of TURBO's assets including current production, distribution and entered a design contract with the company's founder and designer Gea Franklin.
TURBO Climbing, formerly known as Franklin Climbing (the clothing division), has developed a reputation for producing clothing for climbing lifestyles. Gea Franklin, also a professional climber for years explains, "TURBO is for people who want to be identified with the sport. It reflects a certain attitude, not necessarily an age group."
The acquisition of TURBO Climbing has created new distribution channels for Jagged Edge. Marketing director, Jordan Campbell explains: "While TURBO is a division of Jagged Edge Mountain Gear, resources will be applied toward building the company separate yet complimentary of the Jagged Edge line. TURBO's market focus will be sport climbing and bouldering with its 'Feel the Difference' campaign."
"The TURBO line is fresh, youthful and sporty. It compliments Jagged Edge's more classic style and image," explains Margaret Quenemoen, Jagged Edge President and CEO. "The TURBO line has penetrated a different segment of the market. The marriage of the two brands has tremendous potential and I'm looking forward to a successful and prosperous relationship."
Jagged Edge Mountain Gear manufactures high quality, hard wearing, technical outerwear and clothing for skiing, climbing, mountaineering, hiking and adventure travel. The Colorado-based company has three retail stores; a wholesale division with over 100 accounts worldwide; a mail-order division; and a website with sales online.
For more information contact Jagged Edge Mountain Gear online at www.jagged-edge.com. Jagged Edge Mountain Gear is quoted under the symbol JEMG.
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