US: Janet Jackson to launch lingerie line
Pop star Janet Jackson has partnered with Australian fashion designer Bruno Schiavi for a lingerie collection in the US called Pleasure Principle.
They plan to have product in stores as early as November 2008 across the US, with Australia, Japan and Europe to follow.
"The collection has been carefully created with some of the finest laces from around the world. You will see a lot of satin and lace combined and rich colors such as burgundy and beige, silver and peach as well as your classic black and white. It makes you feel incredible and offers variety as diverse as the women who will wear it," Jackson said.
The brand name is inspired by one of Jackson's songs, released in 1987 called Pleasure Principle.
Schiavi said: "Janet and I wanted to create a collection that empowers women and that makes women feel sexy, flirtatious and provocative. We wanted to make sure we captured the essence of all Janet's favourite colors, laces and making sure that we stay true to who she is and what she loves."
The first collection of Pleasure Principle includes 14 designs across a combination of bra styles from balconettes, demi cups to full coverage. Sizes will range from a 32A to 44G.
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