J.C. Penney Co Inc executive vice president, and president and chief operating officer, Vanessa Castagna, has announced several new appointsment in the company. William Cappiello has been named senior vice president and general merchandise manager for Men's and Children's, Edward Mawyer has been appointed vice president and director of merchandising for Family Footwear and John Budd has been named senior vice president and chief marketing officer for JCPenney Stores and Catalogue. All positions will be effective from February 1, 2001.