COSMOPOLITAN MAGAZINE LAUNCHES FIRST-EVER FASHION COLLECTION AT JCPENNEY

Premiere Collection Offers Lingerie, Sleepwear, Handbags and Footwear

Available Now in More Than 600 Stores Nationwide and on jcp.com

NEW YORK, NY (September 6, 2012) – Cosmopolitan, the world’s largest-selling women’s magazine, has translated its “fun, fearless female” sensibility into a line of lingerie, sleepwear, footwear and handbags exclusively for jcpenney. The Cosmopolitan Collection is available now in more than 600 jcpenney stores nationwide, as well as on jcp.com. This partnership marks the first time the magazine brand has designed and produced merchandise in these fashion categories.

Cosmopolitan’s editorial team closely collaborated with the jcpenney merchant and design teams throughout the creative process. As a result, customers can elevate their style by shopping a new on-trend brand available at jcpenney’s Fair and Square prices.

“Millions of readers turn to Cosmopolitan for insights into relationships, beauty, fashion and health, and our first-ever fashion line celebrates the sexy spirit of Cosmo women everywhere,” said Joanna Coles, editor-in-chief of Cosmopolitan. “We are thrilled to bring our magazine to life through this collaboration with jcpenney.”

The Cosmopolitan Collection, comprising fashion-forward looks as well as wardrobe staples, launches with an extensive lingerie line, sleepwear, handbags and footwear. Each item in the line was uniquely styled by Cosmo and jcpenney, and includes:

Lingerie (from $7 to $25): Flirty and fun, this line of bras and panties is all about attitude. Available in a wide variety of styles, Cosmopolitan Collection intimates make a statement with lots of leopard (natch!), unexpected prints and pops of color.

• Sleepwear (from $10 to $20): From soft pajamas and satiny robes to nighties and babydolls, these pieces are comfortable for sleeping and stylish for lounging.
• Handbags (from $30 to $65): No matter the occasion, the purses and clutches in the collection cover all the bases. Fashion-editor chic, while also functional and wearable, Cosmo handbag styles include snakeskin-patterned clutches.
• Footwear (from $30 to $95): Head-turning heels and boots go from day-to-night, and fabulous flats in on-trend colors are perfect for looking great while you're running errands. Fearlessly fashion-forward, these shoes were designed to make a statement.

“We are very excited to be working with Cosmopolitan to bring our customers a new, contemporary fashion and accessories collection,” said Liz Sweney, chief merchant of jcpenney. “Teaming up with Cosmopolitan, the best-selling magazine in its category and an expert in all things lifestyle, allows us to further cater to today’s women, offering them the best, most on-trend styles, co-designed by a fashion authority.”

About Cosmopolitan

Cosmopolitan (www.cosmopolitan.com) is the best-selling young women's magazine in the U.S., a bible for fun, fearless females that reaches more than 18 million readers a month. Cosmopolitan delivers the latest news on men and love, fashion and beauty, women's health and self-improvement, and entertainment. Readers can also interact with the brand on the digital front, with Cosmopolitan.com, reaching 8.5 million unique users a month. Cosmopolitan is also available on apps for the iPhone and iPad, and via Cosmo Radio, the only magazine-branded radio channel of its kind, available on Sirius XM Channel 109. In addition to the U.S. flagship, Cosmopolitan publishes 64 print magazine editions around the world. Cosmopolitan is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified communications companies. With its acquisition of Lagardère SCA's 100 titles in 14 countries outside of France, Hearst Magazines now publishes more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is the largest publisher of monthly magazines in the U.S. (ABC 2011) and reaches 87 million adults (Spring 2011 MRI). Like Cosmo on Facebook and follow Cosmopolitan on Twitter at @Cosmopolitan.

About jcpenney

More than a century ago, James Cash Penney founded his company on the principle of the Golden Rule: treat others the way you’d like to be treated – Fair and Square. His legacy continues to this day, as J. C. Penney Company, Inc. (NYSE: JCP) boldly transforms the retail experience across 1,100 stores and jcp.com to become America’s favorite store. Focused on making the customer experience better every day, jcpenney is dreaming up new ways to make customers love shopping again. On every visit, customers will discover great prices every day in a unique Shops environment that features exceptionally curated merchandise, a dynamic presentation and unmatched customer service. For more information, visit us at jcp.com.

Original source: JC Penney