US: JC Penney launches Cosmopolitan clothing collection
US general mechanise retailer JC Penney has teamed up with women's magazine Cosmopolitan to launch a collection of lingerie, sleepwear, footwear and handbags.
The Cosmopolitan Collection, which includes leopard prints, satin robes and pyjamas, snakeskin purses and patterned clutches, is the first clothing line the magazine has designed and produced.
The clothing and accessories range is available in more than 600 JC Penney stores in the US and online. Prices range from US$7-$95.
COSMOPOLITAN MAGAZINE LAUNCHES FIRST-EVER FASHION COLLECTION AT JCPENNEY
Premiere Collection Offers Lingerie, Sleepwear, Handbags and Footwear
Available Now in More Than 600 Stores Nationwide and on jcp.com
NEW YORK, NY (September 6, 2012) – Cosmopolitan, the world’s largest-selling women’s magazine, has translated its “fun, fearless female” sensibility into a line of lingerie, sleepwear, footwear and handbags exclusively for jcpenney. The Cosmopolitan Collection is available now in more than 600 jcpenney stores nationwide, as well as on jcp.com. This partnership marks the first time the magazine brand has designed and produced merchandise in these fashion categories.
Cosmopolitan’s editorial team closely collaborated with the jcpenney merchant and design teams throughout the creative process. As a result, customers can elevate their style by shopping a new on-trend brand available at jcpenney’s Fair and Square prices.
“Millions of readers turn to Cosmopolitan for insights into relationships, beauty, fashion and health, and our first-ever fashion line celebrates the sexy spirit of Cosmo women everywhere,” said Joanna Coles, editor-in-chief of Cosmopolitan. “We are thrilled to bring our magazine to life through this collaboration with jcpenney.”
The Cosmopolitan Collection, comprising fashion-forward looks as well as wardrobe staples, launches with an extensive lingerie line, sleepwear, handbags and footwear. Each item in the line was uniquely styled by Cosmo and jcpenney, and includes:
Lingerie (from $7 to $25): Flirty and fun, this line of bras and panties is all about attitude. Available in a wide variety of styles, Cosmopolitan Collection intimates make a statement with lots of leopard (natch!), unexpected prints and pops of color.
- Sleepwear (from $10 to $20): From soft pajamas and satiny robes to nighties and babydolls, these pieces are comfortable for sleeping and stylish for lounging.
- Handbags (from $30 to $65): No matter the occasion, the purses and clutches in the collection cover all the bases. Fashion-editor chic, while also functional and wearable, Cosmo handbag styles include snakeskin-patterned clutches.
- Footwear (from $30 to $95): Head-turning heels and boots go from day-to-night, and fabulous flats in on-trend colors are perfect for looking great while you're running errands. Fearlessly fashion-forward, these shoes were designed to make a statement.
“We are very excited to be working with Cosmopolitan to bring our customers a new, contemporary fashion and accessories collection,” said Liz Sweney, chief merchant of jcpenney. “Teaming up with Cosmopolitan, the best-selling magazine in its category and an expert in all things lifestyle, allows us to further cater to today’s women, offering them the best, most on-trend styles, co-designed by a fashion authority.”
Cosmopolitan (www.cosmopolitan.com) is the best-selling young women's magazine in the U.S., a bible for fun, fearless females that reaches more than 18 million readers a month. Cosmopolitan delivers the latest news on men and love, fashion and beauty, women's health and self-improvement, and entertainment. Readers can also interact with the brand on the digital front, with Cosmopolitan.com, reaching 8.5 million unique users a month. Cosmopolitan is also available on apps for the iPhone and iPad, and via Cosmo Radio, the only magazine-branded radio channel of its kind, available on Sirius XM Channel 109. In addition to the U.S. flagship, Cosmopolitan publishes 64 print magazine editions around the world. Cosmopolitan is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified communications companies. With its acquisition of Lagardère SCA's 100 titles in 14 countries outside of France, Hearst Magazines now publishes more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is the largest publisher of monthly magazines in the U.S. (ABC 2011) and reaches 87 million adults (Spring 2011 MRI). Like Cosmo on Facebook and follow Cosmopolitan on Twitter at @Cosmopolitan.
More than a century ago, James Cash Penney founded his company on the principle of the Golden Rule: treat others the way you’d like to be treated – Fair and Square. His legacy continues to this day, as J. C. Penney Company, Inc. (NYSE: JCP) boldly transforms the retail experience across 1,100 stores and jcp.com to become America’s favorite store. Focused on making the customer experience better every day, jcpenney is dreaming up new ways to make customers love shopping again. On every visit, customers will discover great prices every day in a unique Shops environment that features exceptionally curated merchandise, a dynamic presentation and unmatched customer service. For more information, visit us at jcp.com.
Original source: JC Penney
Generally, 2013 is seen as being another challenging year for the apparel industry - although there is cautious optimism for an improved business environment. Issues such as compliance, sustainability...
US department store operator JC Penney has been forced to abandon a central part of its turnaround plans after the strategy failed to gain traction with consumers. ...
Hanesbrands chairman and CEO Richard Noll has revealed that the apparel company may look to invest in acquisitions to drive growth and strengthen its business portfolio....
US department store operator JC Penney saw fourth quarter net losses widen as the company said sales and traffic fell below expectations amid efforts to turn around the business....
US department-store retailer JC Penney Company is hoping to ramp up its fashion credentials with a number of new designer collaborations being launched this spring....
US department store retailer JC Penney has amended its bank credit facility to increase its borrowing capacity, raising concerns about its ongoing transformation strategy....
Crailar Technologies has entered into an agreement with Cotswold Industries to develop sustainable pocketing and waist banding for its apparel customers....
US department store retailer JC Penney has remained coy on reports it is to axe a further 300 jobs at its headquarters in Plano, Texas....
- MYANMAR SNAPSHOT: Textile and apparel industry
- Clothing seen as central focus for new Tesco CEO
- Alliance members buy more products from Bangladesh
- Indian apparel exporters discuss policy changes
- Change management key to PLM project success
- Crystal Group improves worker communication
- TIMELINE: Charney ousting from American Apparel
- Columbia Sportswear fined for mislabelled clothing
- “Made in USA” company rapped for deceptive claims
- VF Corp books "solid" Q2 performance
- Global market review of denim and jeanswear – forecasts to 2020
- Management briefing: Sourcing shifts: Changes and challenges
- Ethiopia – the emerging textile and clothing industry
- American Eagle Outfitters, Inc. : Reacting to a need for change
- Plunkett's Apparel & Textiles Industry Almanac 2014: Apparel & Textiles Industry Market Research, Statistics, Trends & Leading Companies