US department store operator JC Penney has made a series of senior appointments across its logistics, store design and communications departments.

The company, which is currently undergoing a transformation plan under new CEO Ron Johnson, has appointed John Singleton as EVP, chief supply chain officer. 

In this role, he will work to simplify supply chain processes by driving quality and efficiency throughout jcpenney's logistics operations, the company said.

Singleton will join from Abercrombie & Fitch, where he was responsible for distribution, transportation, trade policy and brand protection functions. He has held senior logistics positions with Ann Taylor, The Stanley Works, Circuit City Stores and The Stride Rite Corporation.

In another move, Benjamin Fay will become EVP, real estate, store design and development. Fay will guide the development of the new JC Penney store of the future and will be responsible for implementing its shops strategy, as well as the remodel and maintenance of all existing JC Penney stores.

He joins from Apple where he was senior director of real estate, design and development.

Kristin Hays has also been promoted to SVP, communications. Hays will oversee the company's corporate and internal communications functions, as well as investor relations.

And Laura Sandall has been appointed VP, events marketing and publicity. She will be responsible for creating innovative events and publicity strategies to "help generate buzz and excitement around the jcpenney brand".

Michelynn Woodard joins JC Penney as VP, philanthropy. Woodard will lead the company's charitable efforts through strategic partnerships with philanthropic organisations.

Sandall and Woodard will report to Katheryn Burchett, senior vice president of merchandising and marketing integration.

"We are assembling a world-class leadership team that will come together and re-imagine a store experience that is not only exciting and relevant today, but will inspire future generations of JC Penney shoppers," said Johnson.

"I am thrilled to have these newly appointed leaders join our efforts as we transform JC Penney into America's favourite store."