US: JC Penney scales back RFID rollout
JC Penney will continue to roll out tagging in bras, footwear, fashion jewellery and men's and women's denim
US department store retailer JC Penney has confirmed to just-style that it has scaled back its RFID ambitions.
JC Penney last year revealed its intentions to equip all of its products with RFID tagging, saying the technology would allow the company to have better control over its inventory and a better insight into its stock position.
However, yesterday (4 February), a spokesperson for JC Penney said: "The company recently postponed the implementation of RFID as part of a cost saving initiative, but will continue to roll out tagging in bras, footwear, fashion jewellery and men's and women's denim.
"We see the value and benefits of RFID, and will continue exploring the opportunity to further deploy the technology at a later date."
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