The new appointments aim to propel JC Penneys omni-channel growth strategy

The new appointments aim to propel JC Penney's omni-channel growth strategy

US department store retailer JC Penney has appointed a new executive vice president of omni-channel and senior vice president of supply chain to help propel its omni-channel growth strategy.

Michael Amend, formerly vice president of online, mobile and omni-channel at US retailer The Home Depot, has been named executive vice president of omni-channel, with immediate effect.

Meanwhile, ex-Target Corp senior vice president of global supply chain, Mike Robbin, has been tapped to take on the same role at JC Penney.

"Amend and Robbins are two exceptional industry veterans who have a successful track record of creating enterprise inventory networks that enable brick-and-mortar and e-commerce to merge into one seamless shopping experience," said CEO Marvin Ellison. "Their backgrounds perfectly align with our long-term growth plan to become a world-class omni-channel retailer."

Prior to The Home Depot, Amend was chief technology officer for global online at Dell and deputy chief technology officer for BEA Systems. He succeeds Mike Rodgers, who has left the company to pursue other interests.

Robbins has previously held positions in marketing and supply chain for AutoZone and Procter & Gamble. He replaces Marie Lacertosa, who will be retiring after more than 30 years with the retailer.