The Findmore fixture links online to in-store

The Findmore fixture links online to in-store

US department store retailer J C Penney has rolled out its Findmore digital fixture to 120 stores as it looks to integrate online and in-store services.

The company will also begin rolling out a Findmore experience using iPad to 50 fine jewelry departments under its Modern Bride concept.

The 42-inch touchscreen Findmore fixtures give shoppers and store associates access to JCPenney's online store. The tool can check merchandise stock in the store and nearby stores, browse trends and e-mail images and information about an online item, the company said.

"We've always seen the value of integrating the online and in-store shopping experience offering customers the opportunity to have access to a greater merchandise selection by offering access to online purchases in the stores," said Tom Nealon, group executive vice president of JCPenney.