US retailer JCPenney has confirmed that its call centre in Richmond will be closed at the cost of 250 jobs.

A JCPenney spokesperson told just-style in an emailed statement that the closure was due to a continuing decline in telephone call volumes as customers "continue to migrate to shopping online".

The Richmond centre employs 250 associates, mostly in part-time positions, and is now scheduled to close on 26 March.

Catalogue calls will continue to be handled by four other call centers around the US, JCPenney added.