Denim fashion brand Mustang is adopting product lifecycle management (PLM) software throughout its women's wear and men's wear product group.

The move means the company has become the first German customer for Centric Software as it expands its reach in Europe.

Mustang will implement the Centric 8 PLM software and the patent-pending Collection Book for Fashion iPad App. The app directly links a collection of styles from the Centric PLM solution to users through an interactive mobile device.

The software will help support ambitious company growth goals, explains Julia Einsiedler, project manager at Mustang.

Designers, executive management, and staff from quality management, purchasing, and sales will use the tool to support product range expansion, streamline the product development process, increase productivity, and improve collaboration within and between internal and external teams.