US: Jessica Simpson expands maternity collection
The spring collection includes flowing tops and skinny bottoms
Destination Maternity is to expand the Jessica Simpson Maternity clothing collection into more than 800 stores this spring.
The maternity wear retailer launched the apparel line last autumn through a licensing agreement with Simpson's master licensee Camuto Group.
The collection is currently available at 350 points of distribution including select Destination Maternity, Motherhood Maternity, and Macy's stores.
The spring collection includes flowing tops and skinny bottoms. Prices will range from US$19 to $69.
Jessica Simpson Announces Expansion Of Maternity Collection With Destination Maternity
Partnership with Destination Maternity Corporation Brings Jessica Simpson® Maternity Collection to Over 800 Locations
PHILADELPHIA, Jan. 14, 2013 /PRNewswire/ -- Jessica Simpson, who recently announced she is expecting her second child, will expand the Jessica Simpson Maternity collection with partner Destination Maternity Corporation (Nasdaq: DEST) to over 800 doors by early Spring 2013. The collection is currently available at approximately 350 points of distribution including select Destination Maternity®, Motherhood® Maternity, and Macy's® stores.
"I am so thrilled this collection is growing and I am able to give even more women access to comfortable, fashionable and affordable maternity wear," Simpson said. "We have designed a collection that is every-day chic, from bright jersey knit dresses to dressed-up denim. I'm looking forward to wearing my favorite pieces during this pregnancy."
Simpson launched the Jessica Simpson® Maternity collection in the Fall of 2012 through an exclusive licensing agreement between Camuto Group, the master licensee behind the Jessica Simpson® Collection, and Destination Maternity, the world's leading maternity apparel retailer. Spring 2013 is the third delivery for the maternity collection.
"Jessica resonates with women everywhere and the response to her maternity collection has only reaffirmed this connection," said Chris Daniel , President of Destination Maternity Corporation. "We look forward to the continued growth of our collaboration with Jessica and the Camuto Group, and to being able to offer our customers a well-rounded collection of maternity pieces from a designer they love."
The Spring 2013 Jessica Simpson® Maternity collection has a soft and romantic theme. Flowing tops paired with skinny bottoms return as the signature look of the collection and are freshened up for the season with lace details, light airy fabrics, elegant florals and accents of neon for an aesthetic that is classic, superbly feminine and cool. The pieces range in price from $19 to $69.
About the Jessica Simpson® Collection The Jessica Simpson® Collection is inspired by and designed in collaboration with Jessica Simpson , entertainment, music and style icon. This lifestyle collection reflects all that is modern Americana: it is iconic, fashion-forward, accessible, comfortable, timeless and affordable. The product offering spans 28 classifications –including footwear, outerwear, sunglasses, optical frames, handbags and handbag accessories, swimwear, perfume, belts, legwear, scarves/hats/wraps, jewelry, intimates, slippers, cold weather accessories, luggage, dresses, jeanswear, sportswear, fine diamond jewelry, tween footwear, coats, swimwear, legwear and apparel, maternity apparel, toddler apparel and baby footwear. The collection, like Jessica herself, is classically familiar, approachable yet inspirational, sexy yet sweet, flirtatious and whimsical, vintage at times, but always of-the-moment. The Jessica Simpson® Collection is currently available in over 2,500 points of distribution globally.
About Camuto Group The Camuto Group is a leading organization for design, development and distribution of women's fashion footwear and is renowned for its ability to build women's lifestyle brands on a global scale. Camuto Group products are sold in over 5400 doors worldwide. The Camuto Group is the owner of the Vince Camuto® and Arturo Chiang® brands and is the master licensee for the Jessica Simpson® Collection. The company also develops and manages several exclusive brands for Dillard's, and holds the footwear license for BCBGeneration®, BCBG Max Azria®, and Lucky Brand®. The company's portfolio also includes the design and sourcing of footwear for Tory Burch® as well as a partnership with the apparel lifestyle brand Sanctuary Clothing®.
About Destination Maternity Corporation Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel. In the United States and Canada, as of December 31, 2012, Destination Maternity operates 1,887 retail locations, including 621 stores, predominantly under the tradenames Motherhood Maternity®, A Pea in the Pod®, and Destination Maternity®, and 1,266 leased department locations, and sells on the web through its DestinationMaternity.com and brand-specific websites. Destination Maternity also distributes its Oh Baby by Motherhood® collection through a licensed arrangement at over 1,100 Kohl's® stores throughout the United States and on Kohls.com. In addition, Destination Maternity is expanding internationally and has exclusive store franchise and product supply relationships in India, the Middle East and South Korea. As of December 31, 2012, Destination Maternity has 137 international franchised locations, including 121 shop-in-shop locations and 16 Destination Maternity branded stores.
Original source: http://www.prnewswire.com/news-releases/jessica-simpson-announces-expansion-of-maternity-collection-with-destination-maternity-186793191.html
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