Britain's largest sports apparel, footwear and sporting goods retailer, JJB Sports, announced on Wednesday it had agreed a deal with Manchester United to sell the soccer giants' merchandise in its stores.

The six-year deal will see the retailer set aside areas in the majority of its 430 stores for Manchester United products such as soccer shirts, shorts, socks, footwear, and other Red Devils' merchandise from August.

Also on Wednesday, JJB reported a 31 per cent leap in full-year pre-tax profits to £110.2 million before goodwill, from £84.1m in the year-ago period. Turnover climbed 11 per cent to £739.4m while like-for-like sales were up seven per cent.

The Wigan-based company said in a statement total turnover for the first 10 weeks of the current fiscal year was seven per cent up on the year prior and like-for-like sales were up three per cent.

JJB chairman, David Whelan, commented: "I am delighted to be able to report on another year of success for JJB Sports. We have generated solid growth in total turnover and like-for-like sales whilst our policy of targeted price campaigns has resulted in an increased gross margin.

"Although we anticipate trading conditions to be more difficult this year, we remain confident that our business will continue to generate growth and long term value for our shareholders."

He added: "With the business trading in line with expectations, and with sales opportunities to be created as a result of events such as the World Cup and from the Manchester United contract, I am confident of another satisfactory outcome to our financial results in the current year."