Juice Corporation has signed a deal with Flyers Group Plc to distribute its Joe Bloggs Boyswear brand to the independent retail sector in the UK and Ireland.

The current term of contract is for a two-year period, and will complement the accounts already supplied by Juice, which include major department stores and mail order channels.

Joe Bloggs Boyswear is designed for boys ages 3-14 (up to 15-16 for certain customers).