Struggling men's wear chain, Moss Bros, has a new shareholder - Shami Ahmed of Joe Bloggs fame. Mr Ahmed has bought a 3.04 per cent stake in the company but it is unclear whether or not he plans to make a full bid for the business. Moss Bros is trying to revamp its image by rebranding its Savoy Taylors Guild, Suit Company and Blazer shops. It has seen a move away from formal wear and is trying to restructure the business to take account of this.