CANADA: Joe Fresh goes global with international expansion
Canadian clothing brand Joe Fresh has outlined its international expansion plans, which will see the company move outside of North America for the first time and into 23 new countries.
The company, which is owned by supermarket retailer Loblaw, has signed three separate partnership agreements to grow the brand across the Middle East, North Africa, Europe and South Korea.
Fawaz A Alhokair & Co will partner the Joe Fresh expansion into 17 countries in the Middle East, North Africa and Europe. It is expected to open at least 96 stores in 17 countries by 2018, with the first scheduled to launch in Saudi Arabia by the summer.
Meanwhile, Retail Arabia International will open at least 15 stores across five countries by 2018. The first are slated to open in the United Arab Emirates later this year.
And South Korea partner, Origin & Co, is to open up to 30 stores in South Korea over the next five years. A flagship is planned for Seoul this year.
"International markets are an important avenue of growth for Joe Fresh, combined with our own retail stores, in-store shops and burgeoning Canada e-commerce business," said Mario Grauso, COO at Joe Fresh Apparel Canada.
Joe Fresh is currently available in more than 340 Canadian stores, six free-standing stores in New York, in over 650 JC Penney department stores in the US, and online.
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