Innovo Group Inc subsidiary Joe's Jeans has signed an agreement with apparel licensing firm Beyond Blue Inc to distribute the Joe's apparel brand internationally.

Under the deal, Beyond Blue holds the exclusive rights to distribute Joe's products outside the United States for up to 42 months.

As such, the firm will take responsibility for the management of existing relationships with Joe's international distributors in Canada, Japan, Australia, Europe and Korea, as well as launching the brand in new territories by obtaining additional internal sub-distributors and sales agents.

Innovo CEO Jay Furrow said the company was "very pleased" to be entering into the distribution arrangement with Beyond Blue.

"Joe is quickly gaining international brand recognition and we believe by partnering with Beyond Blue, we will increase our ability to capitalise on the growing demand for Joe's in the international marketplace," he said.

"Recognising their successes in the international marketplace with such brands as Guess, Ralph Lauren, Earl Jean and Kate Spade, Beyond Blue's involvement should expose the Joe's brand to new territories and should ensure that we have professional and consistent representation in the international market with the best distributors for our products."

Beyond Blue will have the opportunity to renew the contract if it meets minimum purchase requirements of $23 million within the 42-month period.