John Lewis has appointed Mark Lewis to the newly created role of online director to grow the UK department store operator's e-commerce business.

Joining the company in early March, Lewis will head up the online team, holding responsibility for profitability and developing the retailer's online channel.

He will also lead the omni-channel development team and join the John Lewis management board, reporting to managing director Andy Street.

Lewis most recently served as CEO of parcel service firm Collect+. He previously spent six years at US-based online retailer and auction house eBay, serving as UK managing director and European marketplaces director.

"Mark is ideally placed to continue the growth and development of our online business. He brings insight and experience of the retail sector, and will be driving further innovation across both our website and omni-channel offer," Street said.