UK: John Lewis keeps stores "at heart" of strategy
Department store chain John Lewis has found that its customers who use both shops and e-commerce are spending more.
Simon Russell, head of multi-channel at John Lewis, said such shoppers were spending an average of 3.5 times more on goods.
"Retail has changed rapidly but the fundamentals have stayed the same," he said today (17 March) at Retail Week Conference in London. "Our stores are right at the heart of our business."
John Lewis, which saw multi-channel sales soar 37.9% in its last fiscal year, has installed Internet cafes in staff canteens in a bid to familiarise store workers with its e-commerce site.
"Their knowledge of shopping in a multi-channel way should match our shoppers'," said Russell.
He added that around a quarter of the retailer's shoppers were browsing for items online before going to the store to buy them. He said the company's 'click and collect' service also grew by 110% during 2010.
Russell added: "There will be growth in other channels but there is a correlation between the success of the shops and the success of the online business."
Working conditions in the supply chain and environmental concerns may have been the primary CSR hotspots for the clothing sector in recent years, but this year has brought into clear relief the level ...
John Lewis reported a decline in first-half profit amid "continuing challenging trading conditions," but has accelerated investments in its future growth....
David Walmsley has been appointed to help lead Marks and Spencer's e-commerce business....
- Myanmar - right time, right place, new challenges
- 3D printing gears up for fashion industry change
- Apparel working conditions linked to profit
- H&M adds transparency to yarn and fabric mills
- Morocco plans to grow fast fashion exports
- Cambodia growth to slow on competition and cost
- China cotton imports to rise as Xinjiang cuts crop
- Adidas launches "lightest ever" football boot
- Crystal first China licensee of RevoLaze tech
- Thailand project to vertically integrate clothing