Department store operator John Lewis has launched its first private label lifestyle collection for men, women and children.

Kin, which includes shirts, dresses, unstructured jackets and outerwear, will be available in store and online from 1 February. Prices will range from GBP7 (US$11) to GBP99.

Matt McCormack, director of buying and fashion at John Lewis said: "We are very proud of Kin, which has been designed in-house and has given men's wear, women's wear and children's wear the opportunity to collaborate to launch a brand that will appeal to one of our core demographics. The collection is easy to wear and has something for the whole family."