Ghana is the latest country to sign up to the Cotton made in Africa (CmiA) initiative, whose sustainably grown cotton is purchased and processed by firms such as Puma, Tchibo, C&A and REWE.

The addition of around 9,000 farmers and the cotton company Olam means that nearly 435,000 smallholder farmers in Ghana, Zambia, Zimbabwe, and Côte d'Ivoire now benefit from the programme.

CmiA teaches cotton farmers about modern, efficient, and environmentally friendly cultivation methods that help them improve the quality of their cotton, yield higher crops, and earn a better income.

In total, about 435,000 smallholder farmers and with their family members included more than 3.2m people currently participate in the CmiA program.

The sustainably produced CmiA cotton is purchased by an alliance composed of international textile companies established by the foundation.