The former chief design officer at American Eagle Outfitters, LeAnn Nealz, has been named president and chief creative officer at Juicy Couture.

She will start in the post by 1 November, and will report to Juicy Couture CEO Edgar Huber. She will be responsible for all creative elements of the business including product design, marketing and store design.

Huber said Nealz, who has worked with a number of fashion brands including Calvin Klein, Gap and Banana Republic, Pepe Jeans, Nine West and Theory, “has shown extraordinary range throughout her career.” He added: “LeAnn's strong entrepreneurial instinct, exquisite taste, brand vision, marketing savvy, and outstanding design credentials align perfectly with the opportunity at Juicy Couture.”