The board of directors of apparel firm VF Corporation has elected Juliana L Chugg to serve as a director.

Chugg, who began on 10 February, is senior vice president at food manufacturer General Mills and president of Pillsbury USA.

She has held a number of leadership roles with General Mills and Pillsbury over the past 12 years, a statement said.

"Juliana brings strong general and international management experience, as well as considerable success in growing global consumer brands.

"I look forward to having her on our board and am confident that she will bring many valuable insights to VF in the years to come," said VF chairman and CEO Eric Wiseman.