Targeted discounting helped UK fashion sales edge up 0.5% in June

Targeted discounting helped UK fashion sales edge up 0.5% in June

Increased basket sizes and targeted discounting helped fashion sales at UK retailers to edge up in June, according to the latest figures.

BDO's High Street Sales Tracker found like-for-like sales at fashion retailers climbed 0.5% in the four weeks to 29 June, compared to a 1.1% fall in the same period last year.

With retailers being forced to contend with the sunny weather and the World Cup depressing footfall, any growth should be considered encouraging, BDO said.

Overall like-for-like sales (excluding non-store sales) among mid-market retailers increased 1% last month. Non-store sales, meanwhile, jumped 32.2%. With the World Cup keeping consumers from the shops, these channels appeared to benefit, BDO explained. 

Sophie Bevan, head of retail and wholesale at BDO, said: "Retailers throughout the recession have learned to be much savvier businesses. They can react to trends much faster, which gives them the confidence to hold new lines at full price and reduce the volume of discounted stock.

"The reward for getting the product and service right is increasing sales and improving margins, both of which are contributing to the growing sense of confidence across the high street.