Justwin Technologies Inc is extending the reach of its Collaborative Product Commerce (CPC) products in the UK through a new sales and marketing alliance with ERP vendor XeBusiness Ltd. This latest announcement follows the opening of Justwin's London office, and is in line with the company's strategy of "aligning with complimentary, best-of-breed solution providers to provide simple, secure, and reliable collaborative solutions that solve the extended supply chain challenges faced by manufacturers and retailers in today's global marketplace."