Poor support from men's and boy's wear brands and buyers has forced exhibition organiser KölnMesse to cancel this summer's Herren-Mode-Woche event. Instead, the company says it will focus on its Vibes4U youth fashion fair. "With Vibes4U we are setting the agenda for Cologne's future as a fashion location. Here, in contrast to the men's and boys' outerwear sector, we have succeeded in creating a sense of a new beginning, and in attracting the sector's interest in a completely new trade fair style," said Wolfgang Kranz, general manager of KölnMesse GmbH.