GERMANY: KölnMesse Axes Menswear Show
Poor support from men's and boy's wear brands and buyers has forced exhibition organiser KölnMesse to cancel this summer's Herren-Mode-Woche event.
Instead, the company says it will focus on its Vibes4U youth fashion fair.
"With Vibes4U we are setting the agenda for Cologne's future as a fashion location. Here, in contrast to the men's and boys' outerwear sector, we have succeeded in creating a sense of a new beginning, and in attracting the sector's interest in a completely new trade fair style," said Wolfgang Kranz, general manager of KölnMesse GmbH.
In response, Igedo Company, organiser of the rival cpd woman·man event in Dusseldorf, says it has already received widespread support from both the men's and women's wear sectors and is boosting its marketing efforts to attract a wider range of visitors and exhibitors.
In future, it says, the fair will cover all outerwear sectors including Essential, New Womenswear, New Menswear, Designer, Accessories, Lifestyle, Casual & Jeans plus Street and Urbanwear.
Vibes4U takes place from 2-4 August in Cologne.
cpd woman·man is scheduled from 4 - 6 August 2002 in Düsseldorf.
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