Nordic value fashion retailer KappAhl has tapped & Other Stories assortment/purchasing manager Maria Segergren as its new vice president of assortment and design.

Joining the group in September, Segergren is tasked with leading the process of developing KappAhl's design and range, and creating "clear and attractive" women's wear.

Her extensive experience in product line development has been gained within the H&M Group, of which & Other Stories is one of the brands.

"I look forward to contributing in the process of developing an inspiring, clear and sustainable assortment for KappAhl's customers. Creating fashion that lasts over time, that also addresses many people, is something I'm really passionate about," she says.

KappAhl has close to 380 stores in Sweden, Norway, Finland and Poland, with sales of SEK4.6bn (US$570m) in 2014/2015. Sustainability-labeled fashion accounts for roughly one quarter of the range.

In November last year the company tapped former H&M executive Danny Feltmann Espersen as its new president and CEO.