USA: Kayser-Roth Acquires 'HUE(R) Legwear' Brand Name
Kayser-Roth Corporation, an affiliate of the Golden Lady Group, today announced that it had purchased the HUE Legwear brand name from Leslie Fay. HUE Legwear is the US's second leading casual legwear resource and is sold exclusively in major department and specialty stores nationwide.Commenting on the acquisition, Kevin Toomey, president and CEO of Kayser-Roth said: "The purchase of the HUE Legwear name gives us the ability to be an even stronger power in the legwear industry. We intend to take full advantage of this opportunity to build on the excellent relationships we already have in this vital business.""We are thrilled to have the opportunity to own and expand the HUE name. During the past two years, the brand has had much success and this will enable us to take HUE to the next level. We will leverage the combination of our sales and marketing strengths, design leadership, and state of the art manufacturing to build on the momentum of this brand," said Julia Townsend, vice president and general manager of Kayser-Roth's department and specialty store group.Since its inception in 1978, HUE Legwear has been synonymous with colour, fashion and innovation in the industry. A recognised legwear leader, HUE Legwear established many "firsts" in the industry. HUE Legwear is the fastest growing brand in department and specialty stores. The acquisition of the HUE Legwear name underscores Kayser-Roth's commitment to increase growth in the department and specialty store upper-tier class of trade. The purchase price was not disclosed.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-style gives you the widest apparel and textile market coverage.
Paid just-style members have unlimited access to all our exclusive content - including 17 years of archives.
It’s our best ever membership offer – just for you.
Leonie Barrie, editor of just-style
Help test our new apparel sourcing tool.
- Apparel factory auditing is in the firing line
- Trump and the apparel industry – Infographic
- How US border adjustment tax could affect apparel
- British Brexit plans prioritise tariff-free trade
- "Buy American, Hire American" to guide Trump trade
- Brands need to tackle Turkey factory refugee abuse
- Patagonia launching circular economy platform
- New project to digitalise European fashion chains
- Auditing "in need of reinvention" says new project
- Trump signs order to withdraw from TPP
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Global apparel markets: product developments and innovations, October 2016
- Anti-odour clothing: fresh fashion for an active lifestyle
- Global market review of lingerie – forecasts to 2022