Sneaker brand Keds has teamed up with retailer Madewell to launch a limited-edition capsule collection.

The Keds for Madewell line consists of three new prints on the Keds classic Champion style, retailing for $50.00 each.

"We're thrilled to collaborate with Madewell," said Stephanie Brocoum, VP of marketing at Keds. "We worked hand in hand with Madewell's design team to create the perfect complement to their spring 2012 collection."

Keds, a division of Collective Brands Performance and Lifestyle Group (PLG), is set to launch a new branded apparel collection this spring after signing a licensing deal with Li & Fung last year. The lines for men and women will initially target boutiques and department stores.