US: Keds teams with alice + olivia on limited line

Author: | 9 February 2010

Stacey Bendet, creator of the alice + olivia fashion brand, is teaming up with Keds footwear on a limited edition line based on the classic Champion sneaker.

'alice + olivia for Keds' will launch at select Neiman Marcus stores nationwide and online this spring, followed by alice + olivia boutiques and select retailers worldwide.

Available in four colors - black, silver, pale pink and safari green - each slip-on shoe is adorned with colored sequins and will retail for $88 a pair.

"Stacey is helping us to take the blank canvas of the world's first sneaker to the next level - making it contemporary, modern and fun," said Kristin Kohler Burrows, president of Keds.

Sectors: Footwear, Retail

Companies: Keds, Neiman Marcus

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US: Keds teams with alice + olivia on limited line

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