USA: Kellwood Buys Romance Du Jour
Founded in 1989, Romance du Jour produces a variety of nightgowns, camisoles and robes, from basic sleepwear to embellished special occasion/bridal intimates under the Romance du Jour, Dentelle, Intimate Affair, and Alexandra Nicole brands, as well as private labels. A leader in the satin sleepwear market, Romance du Jour is well respected throughout the industry for its low-cost sourcing capabilities, superb customer service and consumer value. The company's products are offered at a broad range of price points, and are marketed through major chain and discount stores across the United States.
"The acquisition of Romance du Jour capitalises on one of our four major platforms for growth - intimate apparel - by expanding and diversifying Kellwood's sleepwear offerings to heighten our competitive edge in the intimate apparel market," Upbin said. "At the same time, Romance du Jour's product lines complement Kellwood's current sleepwear offerings marketed by our L.A. Intimates division."
"At Romance du Jour, we pride ourselves on strong in-house design capabilities, which make it possible to offer higher-end fabrics and designer level fashions to our customers at affordable price points," said Steve Rome, Romance du Jour president. "We are proud of our excellent track record for consistent quality product and on-time delivery to our customers. We look forward to bringing our strengths to Kellwood as we form this new partnership."
Kellwood will account for the transaction as a purchase of assets. Rome will continue to oversee Romance du Jour's business operations and will report to Charles Rumbley, president of Kellwood intimate apparel.
Kellwood's intimate apparel division markets a wide array of fashion bras, panties, daywear, sleepwear, swimwear, robes and cover-ups with exceptional quality and fit to customers throughout the United States. With over $2.2bn in annual sales, Kellwood Company is a leading marketer of apparel and recreational camping products. For more about Kellwood, visit the company's website at www.Kellwood.com.
Companies: Kellwood Company
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