Branded apparel maker Kellwood Company has named Michael W Kramer as its new president and CEO, replacing Robert C Skinner Jr who is resigning "to pursue other interests."

The change in leadership comes just five months after private equity firm Sun Capital Partners Inc bought the company for $767m after months of wrangling between the two companies.

Kramer, who most recently served as executive vice president and chief financial officer of Abercrombie & Fitch, will take up his new post on 18 August.

He has also worked at Apple Inc where he served as chief financial officer for Apple Retail, and has held key financial leadership roles with The Limited, Pizza Hut, and Einstein Noah Bagel Corporation.

As president and CEO, Kramer will be responsible for the overall growth and direction of the Women's Clothing Business which includes the design, marketing, and development of leading women's apparel brands including Vince, My Michelle, Phat Fashions, Sag Harbor, Briggs New York, and XOXO.

He will oversee all aspects of business operations at St Louis, Missouri-based Kellwood.

Christopher T Metz, managing director of Sun Capital, said Kramer's "retail and apparel expertise coupled with his dynamic leadership skills will play a key role as we begin to implement our strategic plan to further maximize the intrinsic values inherent in our apparel portfolio."

The struggling $1bn women's apparel marketer is attempting to shift its business focus to a brand manager with high-end labels and its own retail operations.